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Joshua Rosenthal

Joshua Rosenthal

Alongside partners Melanie & Burak, Josh co-founded Sprigley, a health engagement platform and data/analytic system (acquired by Eliza Corporation in 2008).  They monetized Eliza's data with a premium analytic offering they designed, built, sold and scaled.  There, they won a Business Week Innovation award and were named one of Entrepreneur Magazine’s 10 Companies to Watch in Health Care before selling Eliza to a private equity company (2011).  

Their newest venture is a start up that monetizes data in health care: RowdMap

After finishing a Ph.D. in history, Josh received a Fulbright scholarship to the Sorbonne’s Applied School for Advanced Studies (EPHE), an interdisciplinary think tank where he started exploring behavior change and quantifying qualitative data. He has also taught exceptional/special education at a public elementary school in urban southern California, working with autistic children.

Antics include serving as an Expert on Health Information Technology Innovation (Office of National Coordinator, Department of Health & Human Services); an invited participant to the Centers for Medicare and Medicaid Services Data Round-table; a guest lecturer at The Harvard College Entrepreneurship Forum, The Harvard Healthcare Innovation Club, The Harvard College Society of Biological Engineers, The Harvard Biotechnology Association; and speaking at SXSW Interactive, Health Data Initiative (The National Academies, Institute of Medicine, HHS), Health 2.0, and H@cking Medicine (MIT Entrepreneurship Center).

Josh likes long walks on the beach at sunset.

Website URL:

You’re smart.  You’ve got great skills – could put on every single one of these sessions this week.

Or maybe you’re like me, not too smart and with some pretty gaping holes in your abilities.

Doesn’t matter – you’re tired of the desk job, or just want to strike out on your own and rule the world.

And not just in the sense of setting up your own shop, doing your consulting or projects or the like.

But how do you take that great code, that great design, that great product or even that great idea and put together a company around it – and how do you take that company to a successful exit, with a solid return, ideally having fun, working on cool stuff and doing some good along the way?

Oh yeah, you want to do this in Louisville… or someplace like it… outside the traditional hubs for “ahn-trah-prah-noors”?  How’s that going to work?

Examples will lean to the data side, but apply to consumer -facing things as well.   We’ll have an eye towards the Louisville experience and illustrate from the health care space – a tech heavy, complex market, loaded with perverse incentives, and general perversity.